6 social media faux pas to avoid

When you say public relations, most people think of media relations. And that’s one part of the job, but there are a lot of other parts to what a public relations company does...

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How to make brand collaborations work

If you’re struggling to reach new audiences or find new stories to tell, you may want to consider a brand...

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Begin with the end in mind

Developing a marketing or communications program can be exciting.  There are many elements to consider – from tone of voice...

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Thought leadership: think you’ve got what it takes?

Thought leadership is the communications buzzword at the moment and everyone thinks they need to be a thought leader. Thought...

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Bridging the gap between advertising and editorial on TV: what you need to know

It’s a noisy world and many consumers have learned to switch off from overt advertising. That’s why many companies have...

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Why you shouldn’t automate your social media posts

Setting up a social media presence for a business is easy. The hard part is using that presence to promote...

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