Is print dead?

“The report of my death was an exaggeration,” said Mark Twain in 1897. Much the same can be said of...

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The ‘mum myopia’

A massive segment of society known as ‘mums’ has long been rich hunting grounds for marketers. And it makes sense...

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Develop great content by tapping the talent within

At the heart of every great PR campaign are great stories told from different perspectives, which resonate because they get...

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Inaugural Building & Construction Insights event highlights the future of construction in Australia

Guest speaker, Mr David Marchant AM, former managing director of Lend Lease Engineering, delivered a wealth of information at the...

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How to run a successful Facebook competition

By Jessica Fell, Consultant Need to energise your Facebook page, build engagement and gain consumer insights? Despite changing rules and...

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How to measure PR – and why the answer isn’t AVEs

By Roberta Marcroft, Account Director One thing never changes when organisations undertake public relations activities – an anticipated return on...

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