Seven ways to increase your chances of achieving positive media coverage
Given the importance of media coverage, it’s essential that, in a media interview, you convey your business as worth writing...
Four tips to maximise your media opportunities
It’s important that your media spokespeople make a great first impression with a journalist. Journalists are the key to your...
Preparation is the key to interview success
When you’re speaking with a journalist, whether it’s on the phone or face-to-face, your company’s reputation is in your hands....
The four Rs of interview preparation
Preparing in advance for a media interview can be the biggest key to achieving a positive outcome. Here are four...
Nine tips for writing media releases that work
Journalists are inundated with information every day, including more media releases than they have time to read. Given the competition...
Six tips for pitching stories to journalists
Most companies would love to be the subject of constant, positive, unprompted coverage, however the reality is that journalists are...