Communicating with customers, prospects, and stakeholders through the media can be daunting. There are so many unwritten rules that can either help you get a positive story out or result in a critical or negative story.

Your spokespeople hold the key to how your brand is received and reflected by the media. If they’re effective then you can feel more comfortable about working with the media to tell your brand’s story. If not, you could be missing out on an effective and impactful communication medium.

The Write Away team has more than 30 years’ experience working with the Australian media. We’ve helped hundreds of spokespeople and executives build positive personal and company reputations.

When you’ve completed our media training, you will have learned:

  • what journalists want from an interview
  • how to get your point across effectively to the media
  • how to build and deliver key messages
  • how to handle tough questions or deal with hostile journalists
  • what ‘off the record’ really means.

Our media training programs aren’t just theoretical. We lead participants through realistic practice interviews with comprehensive feedback sessions. So, by the time you’re ready for your first media interview, you’ll be thoroughly prepared so you can get the best results.