Write Away Communication is a specialist integrated marketing and communications consultancy that delivers paid, earned, and owned communications programs for clients operating in the built environment.
Write Away Communication is part of The Recognition Group, one of Australia’s leading, privately-owned marketing and public relations (PR) agencies, which also includes Outsource, Recognition PR, and Sovereign.
We work as an extension of your team, taking the time to understand your values and objectives, and proactively develop ideas, campaigns, and content to drive awareness and action. We don’t wait to be spoon-fed; we work in partnership with you and take responsibility for achieving results.
What’s it like to work with us?
Write Away Communication has been providing expert marketing, communications, and media relations advice since 1986. We know how to build integrated communications programs that drive results.
We take a consultative approach, starting by taking the time to really understand your business and products before recommending a campaign approach that suits your needs. Based on that understanding, we provide guidance and ideas constantly, maintaining focus on your communications objectives.
We evaluate program outcomes continuously and seek input and feedback as campaigns progress. That way, we make sure we stay on track and keep you up to date every step of the way.
Our advice is based on proven best-practice marketing and communications strategies delivered by a responsive and experienced team of consultants.
What will your account team be like?
Write Away Communication’s agency team is professional and accessible. We get great results for our clients because we’re just as passionate about your brand as you are. This enthusiasm is one of our keys to success.
Your account team will be:
passionate about delivering proactive, highly professional client service
engaged and genuinely fascinated by your business
committed to
your success
driven to create and deliver communication programs that generate outstanding results.
Our management team
Liz Benson
executive chairman
Liz is the executive chairman of The Recognition Group, including Outsource, Recognition PR, Sovereign, and Write Away Communication. Liz is a Fellow of CPRA (formerly PRIA), College of Fellows, a member of EO, and a 2019 Telstra Business Women’s Awards Finalist. She has more than 25 years of PR agency and in-house experience. Liz was a major contributor to the CPRA education framework, which provides a guide for the development and management of education programs for the PR industry.
Adam Benson
CEO
Adam has a wealth of marketing and PR experience and regularly consults clients on strategic communication and marketing issues. As CEO, he provides director-level support to the team at The Recognition Group, oversees staff development, and spearheads business development for the group. Adam is a Fellow of CPRA, College of Fellows, and an EO member.
Michelle Taylor
head of client service and group account director
Michelle provides strategic support to the Write Away Communications team. With more than 15 years of B2B marketing and PR experience, Michelle is responsible for account planning and strategy, consulting, crisis and issues support, budget management, team training, and supporting the team on all elements of campaigns.
Samantha Lenton
head of operations and artificial intelligence (AI)
Samantha Lenton has spent more than 25 years helping organisations that sell technical, high-value B2B products and services communicate their offerings in a compelling way. As head of operations and AI, Sam ensures The Recognition Group team has the people, processes, and technology required to deliver exceptional client experiences.
Glenn Badke
head of finance
Glenn has more than 25 years of experience managing financial operations for various organisations. As head of finance, Glenn provides commercial support to the team at The Recognition Group.
Talitha Isnard
HR manager
Talitha has more than 12 years of experience managing various administrative functions in B2B organisations. As HR manager, Talitha manages the team’s development including training and engagement using the CPRA education framework.
Careers
Join a family of passionate and driven communications specialists.
Write Away Communication sits within The Recognition Group, a family of Australian marketing and communications agencies. We work together and across our four teams to provide integrated communications and marketing strategies for our clients.
Let’s connect
If you’d like to know how Write Away Communication can help your organisation connect with your target audience, raise brand awareness, and incite action, then please get in touch.
We’d love to help.