Thought leadership is often the thread required to make your media and marketing automation campaigns work.

Each breakfast event is free to attend and is hosted in the heart of Brisbane’s CBD. Below you will find a short summary on each event. You’re welcome to attend any, or all, of the topics.

How to make your organisation a thought leader

  • What is thought leadership and why does it matter?
  • Types of thought leadership – and working out which one is for you
  • Mapping thought leadership to business strategy
  • Building a thought leadership strategy and execution plan
  • Critical success factors
  • Measuring success
  • Cases and examples.
Start time: 7:30am
Speaker: Adam Benson

Please select your date to RSVP below

How to generate more media coverage

  • The journalist’s world and why you need to understand it
  • What makes great contact for a story
  • The most common mistakes companies make
  • How to make sure your media interview results in a great story.
Start time: 7:30am
Speaker: Liz Marchant

Please select your date to RSVP

Introduction to marketing automation

  • What marketing automation can do
  • How marketing automation differs from other software
  • The common concepts
  • Additional features and limitations
  • How to build an effective campaign flow
  • The common mistakes and pitfalls
  • Why data management skills are critical.
Start time: 7:30am
Speaker: Adam Benson

Please select your date to RSVP below

Meet the speakers


Liz is the Group CEO of Recognition PR, Write Away Communication + Events and Outsource.

She has media trained senior management from consumer organisations, IT and telecommunications companies and corporate businesses.

Adam benson

Adam is the Director of Sydney based marketing and PR companies Outsource B2B Marketing, Write Away Communications + Events and Recognition PR.

He has over 25 years’ experience creating and executing public relations and marketing programs for companies that sell complex products and services.