Brand guidelines

Why brand guidelines and brand consistency is important

Many of us are mortified when we see pictures of our teenage selves. Weird clothes, strange haircuts, outrageous looks; it’s
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website content

Why it’s important to have fresh website content all the time

Your website is the world’s window into your business. Having a great website can help increase awareness about your offering,
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Four tips to maximise your media opportunities

It’s important that your media spokespeople make a great first impression with a journalist. Journalists are the key to your
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PR consultancy

What else should I know about my PR consultancy? Latest industry benchmarking reveals the latest.

Every year, since 2001, the Public Relations Institute of Australia has run a business benchmark survey aimed at helping its
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What do public relations companies do?

When you say public relations, most people think of media relations. And that’s one part of the job, but there are a lot of other parts to what a public relations company does.

PR agencies help their clients build and protect their reputation. They know the communications industry and can help steer clients through the minefield of public attention. Their job is to come up with innovative ideas to get their clients noticed.

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6 social media faux pas to avoid

When you say public relations, most people think of media relations. And that’s one part of the job, but there are a lot of other parts to what a public relations company does.

PR agencies help their clients build and protect their reputation. They know the communications industry and can help steer clients through the minefield of public attention. Their job is to come up with innovative ideas to get their clients noticed.

Continue reading