How to prepare for a media interview

The media can be extremely influential in determining the success of your company. Media stories can help create brand awareness,
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What do public relations companies do?

Public relations companies help clients build and protect their reputation. They know the communications craft and can help steer clients through the minefield of public attention, using innovative strategies to
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Leveraging podcasts to boost your PR activity

Podcasts have exploded in popularity in recent years, with people tuning in to hear experts discuss all manner of subjects. Podcasts are popular with listeners because they’re
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How to respond to online reviews in four simple steps

Customer reviews are incredibly powerful. A good review can encourage many more customers to choose your product while a negative one can be
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Tips to improve engagement on your video meetings

Once upon a time, a person settled down to a late-night global video meeting, one of hundreds of participants around the world. The attendee lit a desktop
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How to get the most out of your PR agency

The right public relations (PR) agency can help your business build a strong brand, increase sales, and connect with your target audience effectively. PR plays an
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