Jargon and buzzwords: why you need to drop them from all your copy

Relying on jargon or buzzwords when trying to develop effective marketing copy can create a disconnection with your audience. While a few
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Write Away rebrands and launches new website

September 28, 2020— One of Australia’s largest groups of privately-owned public relations and marketing agencies has rebranded under one name, The Recognition Group (www.therecognitiongroup.com.au)  The group is
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How to manage your brand’s social media during uncertain times

The coronavirus, or COVID-19, has created uncertainty and confusion for many businesses. While some have been forced to shut altogether,
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Why you need a communications expert in times of business uncertainty

When a crisis hits, it can be tempting for business leaders to bunker down and try to weather the storm. However,
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10 ways to maintain professionalism even if you’re not in the office

For those of us fortunate enough to be able to work during the COVID-19 pandemic, it’s all a new and
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Five ways to establish a routine when working from home

Everyone has a standard routine that prepares them for the workday. Most of us get up, shower, get dressed in our office clothes,
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