Four reasons your executives need a media training refresher

Positive media coverage is essential for businesses, whether you’re looking to grow sales, build brand awareness, or overcome negative perceptions in the marketplace.
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How to adapt marketing communications to an unpredictable world

Marketing and communications professionals are adept at being adaptable; however, recent events have been challenging to even the most experienced marketing and communications practitioners.
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Is your business ready to be a thought leader?

The world of business learned many lessons in 2020. One of these critical lessons was the importance of having strong
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How to choose the right PR agency for your business

Choosing the right public relations (PR) agency to work with can be a daunting prospect. You want to select an agency
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Five tips for PR and marketing graduates to kick start their career

Graduating university should be a time to celebrate your achievement; however, sometimes the pressure to find a job in your field
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Four reasons to continue your marketing activity throughout the holiday period

While many businesses see an increased appetite for goods and services in the lead up to Christmas, often marketing managers scale back campaigns in January. Pausing, or scaling back, campaigns may mean
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