Why good writing is more important than ever

Strong, clear communication has never been more important for companies looking to stand out from the crowd. In our increasingly
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Maximise your campaign’s impact by leveraging and avoiding key dates

It could be argued that hardly any work is done in Australia between Melbourne Cup and Australia Day. With many
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The importance of a good image

The importance of a good image

Too often, companies provide insufficient and unusable imagery to support media relations activities. While there’s a general awareness that images
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Seven ways to increase your chances of achieving positive media coverage

Given the importance of media coverage, it’s essential that, in a media interview, you convey your business as worth writing
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prepare for interview

Preparation is the key to interview success

When you’re speaking with a journalist, whether it’s on the phone or face-to-face, your company’s reputation is in your hands.
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The four Rs of interview preparation

Preparing in advance for a media interview can be the biggest key to achieving a positive outcome. Here are four
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