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What is paid, owned and earned media and how can it help your business?

Good PR professionals know that creating engaging content is foundational for brand recognition. In fact, the essence of effective public
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How to get the most out of your PR agency

Recognising the value of public relations (PR) is essential to any successful campaign or partnership. A strong relationship between the
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Getting your voice heard in a busy world

In this information-rich world, we are constantly bombarded by news stories, articles, videos and blogs. Whether you have breaking news,
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Why good writing is more important than ever

Strong, clear communication has never been more important for companies looking to stand out from the crowd. In our increasingly
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Maximise your campaign’s impact by leveraging and avoiding key dates

It could be argued that hardly any work is done in Australia between Melbourne Cup and Australia Day. With many
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The importance of a good image

The importance of a good image

Too often, companies provide insufficient and unusable imagery to support media relations activities. While there’s a general awareness that images
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