6 social media faux pas to avoid

When you say public relations, most people think of media relations. And that’s one part of the job, but there are a lot of other parts to what a public relations company does.

PR agencies help their clients build and protect their reputation. They know the communications industry and can help steer clients through the minefield of public attention. Their job is to come up with innovative ideas to get their clients noticed.

Continue reading

How to make brand collaborations work

If you’re struggling to reach new audiences or find new stories to tell, you may want to consider a brand
Continue reading

Begin with the end in mind

Developing a marketing or communications program can be exciting.  There are many elements to consider – from tone of voice
Continue reading

Thought leadership: think you’ve got what it takes?

Thought leadership is the communications buzzword at the moment and everyone thinks they need to be a thought leader. Thought
Continue reading

Bridging the gap between advertising and editorial on TV: what you need to know

It’s a noisy world and many consumers have learned to switch off from overt advertising. That’s why many companies have
Continue reading

Why you shouldn’t automate your social media posts

Setting up a social media presence for a business is easy. The hard part is using that presence to promote
Continue reading