Benjamin Moore launches in Australia and announces 2022 Colour Trends
November 2021 — North America’s favourite paint, colour and coatings brand, Benjamin Moore, has arrived in Australia. Founded in New York in 1883, Benjamin Moore is synonymous with colour and quality, and hosts an expansive collection of more than 3,500 colours.
Setting the standard for excellence in premium paints, Benjamin Moore uses its own resins and proprietary colourants in manufacturing to deliver superior performance and application properties, as well as colours that can never be matched.
“Benjamin Moore recognises Australia’s passion for renovation and is excited to provide homeowners, interior decorators and painters with exceptional paints in unique and unmatchable colours. The Benjamin Moore difference is its quality ingredients, process and Gennex® colour technology, which deliver truer colours, a long-lasting result, and reduces the need to repaint over time,” commented Brian Hamilton, general manager, Tenaru, the Australian distributor of Benjamin Moore paints.
“Benjamin Moore is an expert when it comes to colour combinations and colour flow. It offers tools to make confident colour selections for creating decorative and individual style statements in single rooms or throughout a home.”
Following the recent global announcement of October Mist 1495, a gently shaded sage, as its Colour of the Year, the Benjamin Moore 2022 Colour Trends palette embraces individuality and encourages the use of colour combinations.
With a focus on spaces where homeowners can escape or carve out time for themselves, the palette of 14 colours draws inspiration from a floral study. The notion of flowers being unique and individually beautiful became a metaphor for the approach to selecting colour for a room, capturing individual style.
It was the green stem of each flower that became the bridge between hues and a metaphor for approaching colour in the home. By using greens as connector colours, homeowners and interior decorators can be creative with color to bring an overall colour scheme together.
Shades of green, such as October Mist, quietly anchor a space and create a canvas for the 2022 Colour Trends palette, encouraging the imagination to blossom.
Use luminous pales to invigorate the senses and inspire playfulness. Create spaces that nurture with organic hues that provide warmth and reassurance or make a style statement with refreshed primary colours.
Full of shades that are harmonious yet diverse, reliable yet whimsical, and meditative yet eclectic, there are endless combinations that can be composed with the Benjamin Moore 2022 Colour Trends palette.
Benjamin Moore is distributed in Australia by www.tenaru.net.au
For more information, images, sample pots or tips on how to confidently paint with colour, please contact Sarah Stuart, Write Away Communication
T: 02 9252 2266
E: sarah_stuart@therecognitiongroup.com.au
About Tenaru
Tenaru has more than 45 years of experience growing and distributing premium brands in the Australian decorating, DIY and paint industry. The exclusive distributor of Mirka, Hammerite, NIX, Preval, Harris and Trimaco in Australia, Tenaru also has distribution rights to Sikkens and 3M brands. The brands that Tenaru chooses to partner with are the premium quality leaders in their field and are the preferred choice of design and painting professionals, as well as discerning DIYers.
About Benjamin Moore
Founded in 1883, Benjamin Moore is North America’s favourite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura®, Regal® Select, Ultra Spec®, ben®, ADVANCE®, ARBORCOA® and more. Benjamin Moore is renowned for its expansive colour collection of more than 3,500 colours, and its design tools for consumers and professionals alike, including the Benjamin Moore Color Portfolio® app. Benjamin Moore paints are available exclusively from 7,500 locally owned and operated paint, decorating and hardware retailers throughout the United States and Canada as well as 75 countries globally.
