Amber Technology and Robosen Robotics (Robosen) have announced the Australian launch of the Robosen G1 Flagship Bumblebee, the world’s most advanced recreation of the iconic 1984 Transformer. The robot is officially licensed by Hasbro and Volkswagen, and supervised by Japan’s Takara Tomy, combining cinematic nostalgia with robotic precision to deliver the ultimate collector’s experience.

The Robosen G1 Flagship Bumblebee is the culmination of three years of development and features 31 high-precision servo motors, 67 microchips, and a six-axis motion sensor for fully automatic transformation between bipedal robot mode and a Volkswagen Beetle replica. The result is a seamless fusion of engineering excellence, design authenticity, and interactive play.

The G1 Flagship Bumblebee is available for pre-order in Australia from 27 March to 27 April 2025, or until sold out, and can be purchased through Amber Technology’s authorised retail network, including Gamesmen, Sugo Toys, and EB Games.

Alberto Zamudio, general manager – major retail, Amber Technology, said, “The G1 Flagship Bumblebee sets a new benchmark for character robotics. Robosen continues to lead the charge in creating lifelike, high-functioning robots that celebrate pop culture through cutting-edge technology. Amber Technology is excited to bring Bumblebee to Australian fans and collectors who value both technical innovation and iconic design.”

The Robosen G1 Flagship Bumblebee is packed with features that deliver a truly immersive and interactive experience, including:

  • Authentic Volkswagen Beetle replication, with real car paint textures, realistic tyre construction, and an automotive-grade high-gloss finish.
  • Automatic transformation, powered by 31 servo motors, 67 microchips, and a six-axis motion sensor.
  • Advanced wheel hub servo system for dynamic mobility, including agile front-wheel steering and specialised transformation servos.
  • 230+ voice clips and 48 voice commands, with custom recordings by original G1 voice actor Dan Gilvezan.
  • Voice and app control, including transformation, motion, and driving speed adjustment in vehicle mode.
  • Five programming modes, including voice-activated, easy, manual, block-based, and PC programming.
  • MINI Theatre multi-robot choreography, including solo acts and multiple-play performances that interact with Flagship Megatron, Elite Optimus Prime/Flagship Optimus Prime, and Flagship Bumblebee.
  • Robosen Studio and Robosen Hub access and integration, letting users create, share, and download custom action programs and sound effects.

The G1 Flagship Bumblebee is engineered for longevity and collectability. It’s constructed from premium materials including Acrylonitrile Butadiene Styrene (ABS), aluminium alloy, fibre-reinforced nylon, and rubber, and is built to deliver high-performance movement and long-term durability. Each unit ships with a collector’s coin, blaster accessory, quick start guide, safety manual, power adapter, and USB-C data cable.

In addition to its technical capabilities, the G1 Flagship Bumblebee offers enhanced playability through its mobile app. Users can access pre-programmed stunts, download new action packs, and even adjust performance settings on the fly for a robot that remains engaging well beyond unboxing.

Robosen’s continued success in combining licensed entertainment IP with world-class robotics has resulted in a suite of hit products, including Flagship Optimus Prime, Grimlock G1 Flagship, and Buzz Lightyear Infinity Pack. The launch of the Bumblebee G1 Flagship expands the brand’s presence in Australia and reinforces Amber Technology’s role in distributing the world’s most innovative robotics solutions.

The G1 Flagship Bumblebee is available via pre-order at an early bird RRP of AU$2,499 (inc. GST), with a standard RRP of AU$2,999 (inc. GST). Stock will be available in-store from September 2025.

For more information on Robosen’s innovative robots and to pre-order BumbleBee, please visit ambertech.com.au/brands/robosen

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About Amber Technology

Amber Technology is one of Australia’s largest and most respected distributors of high technology equipment solutions to the professional broadcast, film, recording, live production, musical instruments, residential and commercial installation, specialist hi fi and home entertainment markets. www.ambertech.com.au

About Robosen Robotics

At Robosen, we design game-changing and innovative robotics technologies and bring them to life in advanced consumer entertainment robots that move and play in remarkable ways. In addition to our staple Robosen robots, we utilise our technology in branded robots to bring on-screen characters to life. We have formed partnerships with the world’s most popular IPs, including Disney/Pixar and Hasbro, with more to come. Our world-class research and development teams consist of top robotics developers, AI scientists, and life-long science-fiction fans.  Our continuous breakthroughs and patented technologies over the last 15 years in motors, actuator control systems, chips, and algorithms have established us as a robotics powerhouse and an industry leader in the consumer robotics market. www.robosen.com