Seven ways to increase your chances of achieving positive media coverage

Given the importance of media coverage, it’s essential that, in a media interview, you convey your business as worth writing...

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Four tips to maximise your media opportunities

It’s important that your media spokespeople make a great first impression with a journalist. Journalists are the key to your...

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prepare for interview

Preparation is the key to interview success

When you’re speaking with a journalist, whether it’s on the phone or face-to-face, your company’s reputation is in your hands....

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The four Rs of interview preparation

Preparing in advance for a media interview can be the biggest key to achieving a positive outcome. Here are four...

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Nine tips for writing media releases that work

Journalists are inundated with information every day, including more media releases than they have time to read. Given the competition...

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Six tips for pitching stories to journalists

Most companies would love to be the subject of constant, positive, unprompted coverage, however the reality is that journalists are...

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