7th SEPTEMBER 2018

Thought leadership is often the thread required to make your media and marketing automation campaigns work.

This breakfast event is free to attend and is hosted in the heart of Perth’s CBD. Below you will find a short summary of the event. You’re welcome to bring a colleague along.

Perth overview

How to make your organisation a thought leader

  • What is thought leadership and why does it matter?
  • Types of thought leadership – and working out which one is for you
  • Mapping thought leadership to business strategy
  • Building a thought leadership strategy and execution plan
  • Critical success factors
  • Measuring success
  • Cases and examples.
7th September
Level 11, Brookfield Place
125 St Georges Terrace
Perth 6000
Adam Benson

Meet the speaker


Adam is the Director of Sydney based marketing and PR companies Outsource, Write Away Communications + Events and Recognition PR.

He has over 25 years’ experience creating and executing public relations and marketing programs for companies that sell complex products and services.