Award entry writing
Being shortlisted for—and winning—industry, partner, and broader business awards can be a great way to demonstrate credibility to customers, partners, the media, and the general public alike, especially for businesses in the built environment, home, and construction sectors.
Awards indicate that a business or individual is outstanding in the field and, especially if the award and recognition is coming from a respected source, can help to give your business a competitive edge when it comes to securing new sales or partnerships. As such, submitting your business and leaders for awards, and ideally winning them, should form an integral part of your overarching brand and communications strategy.
Boost your business profile with professional awards
Professional awards can be an excellent way to showcase the groundbreaking, innovative work your company does, as well as align your brand with other leading vendors and organisations in your field. There’s a wide variety of Australian business awards that organisations should consider for the potential to boost their business profile
The types of awards that businesses typically look for often fall into one of three key categories:
Partner awards
Engaging with partner awards can help your business demonstrate its value to the companies you work with. It can also help you to strengthen your business relationships, positioning your business as a leading partner, which can help to secure joint customer wins.
Industry awards
Potential partners and customers look to industry bodies to identify leaders in the field. Being recognised by industry associations can be a powerful way to promote your business and its success as well as achieve credibility within your space.
Media awards
Media awards are critical opportunities to engage with target industry and business media. This can help you to build your profile with publications and—with a win—ensure you achieve coverage within the media outlets that you need to be seen in.
How professional awards submission writing can help
It can be a real art to tell your story in a compelling way that sets you apart from the competition: the most successful award submissions tell a convincing story about your achievements and success in supporting your clients.
Working with an experienced integrated communications agency that offers dedicated award writing and submissions services can help your business track relevant awards and create strong submissions every time.
We are your trusted advisors when it comes to awards writing
We provide guidance and copywriting support for award submissions including:
- answering all questions in an accurate and unbiased manner
- guaranteeing submissions tell the story in a direct and compelling way
- proofreading submissions to eliminate potential spelling and grammatical errors
- ensuring submissions adhere to relevant word and character limits, and are delivered on time and in the correct formats.
What do we do differently?
Our award submissions focus on:
- avoiding jargon while telling a powerful story
- accurately showcasing business achievements and successes, supported by quantifiable evidence and results
- demonstrating what sets your business apart from your competitors and how you continue to achieve the best results for your customers.
How we elevate your awards submission
Our deep industry experience allows us to:
- understand what judges are looking for when they review award submissions
- tell a story that is meaningful and presents why your business is award-worthy
- present high quality award-winning submissions that will captivate and impress judges
- carefully curate submissions ensuring alignment between your business and the award.
Three key factors to consider when preparing an awards submission:
1. Approval:
Do you have a strong customer or partner story you’d like to tell?
Reach out to them first to ensure you have permission to submit their name as part of an award submission. Investing time, money, and resources into a submission only for the partner to say no last minute can be costly in more ways than one.
2. Information:
Do you have all of the information you need to create a compelling award submission?
Take your time to review the eligibility and submission criteria to ensure your project or customer story fits the bill. Failing to meet the brief for an award submission means you’ll most likely fail to win.
3. Time:
Do you have enough time to collect all the relevant information, supporting metrics, and approvals you need to create a winning award submission?
You’ll need to ensure that you have enough time to craft a high-quality submission and put it through the requisite approvals before submitting it for consideration.